Before Abercrombie & Fitch was a teenage brand full of half naked people in their their catalog it was camping lifestyle brand. The company was founded in 1892 and notably sold tents, fishing rods and rifles for huntsman. Former catalogs hosted fully illustrated women's and mens fashions, with focus on the rustic sportsman. Later the company opened multiple stores and brought their catalog to life with beautiful full scale installations of camp scenes, forests, and rivers. In 1977 the company closed their doors due to chapter 11 bankruptcy. In 1978 the company was bought out by Oshman's Sporting Goods, and again was reinvented to the casual lifestyle brand that we are aware of today. I like to wonder, what the company would have been today if it stayed sporting goods.
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