Wednesday, March 13, 2013

columbia sportswear


Columbia Sportswear originated as a small hat distributor and their name was coined due to the river nearby. In 1970 the company reinvented itself after a co-founder died of a heart attack. The company decided to start featuring waterproof jackets that were breathable and lightweight. In 1998 Columbia became publicly traded and it acquired Sorel footwear and later Mountain Hardwear. Columbia expanded its development program in 2001 when they moved to Beaverton, Oregon. The company has been prized for its ability to be extremely durable, utilitarian, and lightweight. 


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